MCEI Marketing Awards Are About to be Judged
The MCEI Marketing Awards are about to close (October 1st). Entrants have completed their part, now it is up to the administrators and judges to do theirs.
President Barbara Gabogrecan Rings Referees
The first step is to ensure that all entrants have sent back all forms that are required:-
- Nomination Form
- Entry Form
- Membership Form
- Profile
- Portrait photo
- Submission (answers to the 5 questions)
Then the three referees have to be phoned and they will be asked a set of questions to establish how the clients rate the entrant. This can sometimes be a lengthy procedure, especially when the referee is unavailable when rung, or, as in some cases in the past, the wrong phone number has been given by the entrant.
The next step is the judging of the submission. A number of judges from all walks of life and a variety of business types and sizes, sit together for a day and mark the submissions. Each submission is assessed by a minimum of 3 judges and a maximum of 6 judges.
Each question answered receives a numerical score and a written comment. This assessment is then collated with the referees comments and finally the entrant is assessed on their potential ability to be good ambassadors for MCEI.
Finalists are announced at the Awards Presentation on October 26th, followed by Highly Commended, Category winners and finally the ‘Australian Marketer of the Year.’
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