Home Based Business Highly Commended
There were two Highly Commended awards presented; one to Jodi-Anne Hasler of ‘Pet Perfection’ (centre left) and the other to Claire McFee of ‘Organize Your Life’ (centre right). They are being presented their awards by Jane Woods of ‘Proof the Proof’ (far left) and Anne Morton of ‘Lifestyle Video Productions’ (far right)
The Home Based Business category was a popular category and had the largest number of entries. To find a winner taxed the judges as the entries were very professional and demonstrated some extremely creative marketing solutions. Consequently two entrants received a highly commended award.
Micro Business Highly Commended
Dr Vesna Grubacevic of ‘QT Transformation’ receiving her award from Peter Moore of ‘Tolhurst Druce & Emmerson’ and Jeanette Anderson of ‘Nature Direct’
There were many types of industries represented in the MCEI Marketing Awards 2010. Dr Vesna Grubacevic runs a business called Qt. This is a boutique business offering personal transformation. They empower business owners to attract more quality customers, to overcome fears and self doubts and to start and grow a successful business.
In response to her winning a highly commended award, she commented:
Winner of the Small Business Category of the MCEI Marketing Awards & Australian Marketer of the Year
Rick Stockdale of ‘Brandy Creek Wines and View Café’ (Regional Victoria) won both the Small Business Category and the Australian Marketer of the Year. He won a trip for two to Taiwan, seen here accepting his award from Ann Halteh of ‘Timeout Travel’ and Hamish Jones of ‘Talking Power Solutions’
Rick runs a winery and Cafe. The theme for both is Spanish with many award winning wines, while the specialised food is Tapas and Paella. The judges commented that this business is getting it ‘right’ at so many levels and they see additional sidelines in consulting and writing a ‘how to’ book.
New Micro Business Beats All Comers In The MCEI Marketing Awards 2010
Lisa O’Connor of ‘Trim n Tone Body Toning Studio’ (Victoria) was the Winner of the Micro Business Category, and is pictured here receiving her award from Peter Moore of ‘Tolhurst Druce & Emmerson’ with the MC, Dr Geoff Haw holding her hamper of ‘goodies’.
Lisa commenced a new business that helps people to lose weight, improve their health and reclaim their body. The judges commented on how successful the business was considering the high level of competition in the industry. They thought it was the innovative marketing and sheer persistence and determination that paid off big time!
Home Based Business ‘Struts Her Stuff’!
Yvette Adams of ‘The Creative Collective’ from Queensland wins the Home Based Business Category of the MCEI Marketing Awards.
Entrants came from the ACT, South Australia, NSW, Victoria and Queensland.
The Creative Collective is an agency offering the full suite of creative services including PR, marketing, websites, internet marketing, site optimization, graphic design, photography and events.
Their slogan is ‘Collective experience + collective talent = complete convenience to the client’. Judges admired the strong focus on systems and believes that the businesses early attempt to franchise should be successful.
Australia is Proud of its Ethnic Community
Jack Wu (Vice President of MCEI) and MC, Dr Geoff Haw of ‘Sagacity Services’, presents the Winner of the Ethnic Business Category Lindy Chen of ‘ChinaDirect Sourcing Services’ (Qld) with her award and hamper.
Lindy Chen created her boutique product sourcing company ‘ChinaDirect Sourcing’, to offer end-to-end import assistance to source, negotiate and facilitate delivery of products from China. Judges commented that this business exhibited an effective marketing strategy that has successfully found and targeted a niche market and is able to satisfy their needs.
Home Based Business Wins the Prestigious Marketing Awards
The winner of the Woman in Business Category of the MCEI Marketing Awards 2010 was Charly Leetham of ‘Ask Charly Leetham’ from Canberra. Charly plans to use these awards as a major part of her marketing and promotion for her fledgling business.
Charly works from home and built a viable business out of the ashes of near bankruptcy. She goes where many woman are afraid to – into the ‘unknown’ of internet technology!
The Majority of the MCEI Marketing Awards Finalists Were Made Up of Women
There were 15 Finalists in the 2010 MCEI Marketing Awards and there were only 8 points between the highest and the lowest score given by the judges. The competition was fierce, as one after another great business presented their responses to the pre-set questions, set by the International head office in Geneva.
Industry types that were represented included: IT support, Import service provider, dog grooming; wellness; insurance; employment agency; personal hygiene; coaching; renovation; winery and cafe, cosmetics, and fitness.
The MCEI Marketing Awards Had Some Exceptional Judges!
Judges for the MCEI Marketing Awards come from all walks of life. Some have been winners themselves in awards; other may have judged other awards; some may be government figures of authority in the small business community; or they may run another association; or be coaches/trainers/mentors of the small business sector.
They are all prepared to give up a day of their time and spend it scrutinising the submissions put forward by ‘hopeful’ business operators. In 2010 there were eight judges and every entrant was judged by a minimum of 6 judges. Winners did indeed deserve their win. Though sometimes judges only had .1% between a winner and a highly commended – the competition was tough!
The MCEI Marketing Awards Explains How A Simple Change to The Way You Look After Your Sponsors Can Ensure You Exceptional Sponsors!
When a MCEI (a ‘not for profit’ association) decides to ‘think big’ and run Marketing Awards with prizes for all categories, as well as a magnificent prize of a trip overseas to the ‘Marketer of the Year’; then they really do depend on Sponsors to make it happen.
Sponsors of the MCEI Marketing Awards are usually small and micro business operators themselves who are targeting the Micro and HBB market. They are just keen to give back to the community and/or have a product or a service to offer. Many recall when they were new businesses and needed a boost to their credibility and profile; they recognise that the MCEI Marketing Awards offers this.